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The Next Generation Mobile Internet, Mobile Broadband and Multimedia IP Messaging Market
The emergence of generally available 3G/3G+ access networks, the deployment of 4G networks close behind, the broad use of portable devices by both enterprise and consumer users, the growing penetration of multimedia-rich mobile devices and the progression beyond the walled garden are all combining to create an environment rich with opportunities for mobile operators to unlock the potential of the mobile internet. Mobile operators seeking to differentiate their mobile internet and mobile broadband offerings have a wide variety of new services to consider: broadband streaming services, mobile TV, music, video downloads, location-aware services, advertising-driven services, high speed mobile internet access and other rich multimedia services.
The wave of convergence sweeping through the Communications industry is also driving change in multimedia messaging. Growth in popularity of application driven services, social networking, email services to mobile devices, new IP-based multimedia messaging services, instant messaging (IM), and services based on the Rich Communication Suite (RCS) initiative, are contributing to the growing appetite for multimedia IP messaging services. Subscribers are increasingly demanding true mobility and seamless connectivity to all of their messaging applications from any device. With the rapid emergence of social networks and user generated content, subscribers are more inclined to share their lives, hobbies, interests and lifestyles - with their friends and family through messaging, but not just through lifeless text messaging, but rather through a more dynamic and expressive medium – multimedia IP messaging.
In order to successfully compete in today’s competitive environment, mobile operators are faced with overcoming several key challenges:
- Accelerate the innovation cycle for new services by removing the dependence of services on particular clients, protocols or devices.
- Prepare for future IP/IMS-based convergence data services, and move beyond the traditional vertically integrated service offerings to be able to offer next generation services.
- Reduce the total cost of ownership (TCO) of their networks through simplification and ease of extensibility and re-usability of their infrastructure.
- Leverage their most valued asset, their installed base of subscribers, by providing new services that offer a seamless, intuitive experience for users of these services and existing services, thus preserving the very user communities that drive and stimulate usage.
Responding to Market Requirements
724 Solutions delivers intelligent converged mobile internet, mobile broadband and multimedia IP messaging solutions designed to support next generation services that allow mobile operators to offer innovative, flexible and sophisticated revenue generating services.
Mobile operators are in a unique position to capitalize upon their incumbent position, investment in 3G/3G+/4G networks and installed base of subscribers to compete in the expanding mobile internet and multimedia messaging marketplace. 724 Solutions has successfully enabled Tier One mobile operators to achieve new messaging and data services revenues with solutions that addresses current and future subscriber needs. The future of next generation mobile internet, mobile broadband and multimedia IP messaging is here with 724 Solutions.