Leadership Team
Elda Rudd
Vice President Marketing
Elda is responsible for the global positioning of 724 Solutions, with emphasis on positioning the company's leadership in next generation IP-based network and data services solutions within the global mobile operator space.
Elda has over seventeen years of experience in the global telecommunications industry. Most recently, she was president and founder of Total Cabling Solutions, a company that specialized in high-end voice/data/video infrastructure. Prior to that, Elda was vice president of marketing for Westwave Communications. She also spent seven years at Nortel Networks, most recently as director of marketing for the Wireless Internet Division, where she managed global marketing teams that provided strategic wireless solutions support to lead customers. She was profiled in "Women of Wireless" in Wireless Week, October 2000. Elda also worked at BellSouth for three years in their wireline and wireless engineering teams.
Elda is based in 724 Solutions' offices in Santa Barbara, California, holds an M.B.A. from Florida Atlantic University and a B.A. in Industrial Engineering from University of Miami. Elda is a Senior Member of the Institute of Industrial Engineers.