724 Solutions Seamless Access Extends Market Leadership in Next Generation Mobile Internet and Mobile Broadband Deployments
Network economics and intelligence are key drivers behind recent mobile operator decisions for mobile internet and mobile broadband expansions to support wave of mobile data traffic
Santa Barbara, CA, (October 29, 2009) - 724 Solutions, a leading provider of next generation mobile data solutions that enable seamless access and communications in an IP-based world, announced today that, with a new deployment in China and a recent win at a European mobile operator from a Tier 1 global group, 14 operators have now selected 724 Solutions' Seamless Access for next generation mobile internet and mobile broadband services.
With mobile internet and mobile broadband traffic predicted to double every year through 2013, mobile operators must solve the challenge of how to profitably scale networks to serve the anticipated mobile data traffic growth. Seamless Access solution, now serving over 165 million subscribers, is a comprehensive next generation mobile internet and mobile broadband solution selected for its extensible architecture, cost effective scalability, intelligent decision making capability and industry leading lowest total cost of ownership that allows mobile operators to meet the challenges they face in driving down the cost per bit of managing data traffic within their data networks.
Seamless Access provides a consistent environment for managing all mobile internet and mobile broadband traffic, allowing operators to achieve a simplification of the network that delivers a greater level of manageability, efficient resource utilization and more quickly effect dynamic changes that differentiate services offered to subscribers. Seamless Access provides a carrier-grade foundation for mobile operators to profitably scale their mobile data infrastructure, optimize traffic and video, adapt, filter, virus check or inject other value as required while smoothly scaling to manage the escalating volumes of data traffic. Additionally, Seamless Access has a unique intelligent decision-making capability that allows mobile operators to make policy type decisions at a service, subscriber or request level, providing the opportunity to more comprehensively monetize traffic as well as to ensure a handling of traffic that best matches cost with revenue.
"With widespread availability of 3G/3G+ coverage, the emerging availability of 4G and growing smartphone and datacard penetration, first generation mobile data infrastructure is struggling to keep up with exploding bandwidth demands," said John Sims, Chief Executive Officer of 724 Solutions. "Our commitment to deliver solutions that fundamentally change the network economics has allowed us to capture a market leadership position against some of the first generation players who have struggled to sustain their position as the market has moved beyond their capabilities. Once again our Seamless Access solution has proven to be the best solution for mobile operators, dramatically altering the network economics of providing mobile internet and mobile broadband services and ensuring profitability today and into the future as traffic grows."
Seamless Access utilizes an industry-leading dynamic and flexible workflow engine to make decisions to tailor services based upon a number of factors including business rules, subscriber preferences, device capabilities, network bearer/speed, location and types of services accessed. The application of intelligence for mobile, portable and fixed traffic as it arrives onto the network enables the most efficient resource utilization and the ability to ensure that the value of services provided matches the value paid by subscribers. As new business rules or services are required, integration with the workflow engine is seamless without disruption of existing services.
The future-proof extensibility of Seamless Access' component based architecture guarantees that as market and subscriber requirements evolve, mobile operator investment is preserved and speed of innovation is accelerated.
About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
Convergence World Awards 2008