Swisscom Taps into New Mobile Internet and Mobile Broadband Revenues with 724 Solutions
The leading Swiss converged service provider enhances its next generation mobile internet and broadband functionality with the latest version of 724’s Seamless Access.
Santa Barbara, CA, (March 30, 2009) - 724 Solutions, a leading provider of next generation mobile data solutions that enable seamless access and communications in an IP-based world, today announced that Swisscom, a leading converged service provider, is deploying 724 Solutions’ Seamless Access to power its next generation mobile internet and mobile broadband services.
Seamless Access is an intelligent converged mobile data traffic management solution designed to support next generation mobile internet and mobile broadband services from mobile, portable and fixed devices, thus significantly simplifying the operator’s network infrastructure and delivering an environment that facilitates a speed of services innovation that meets the demands of today’s mobile subscribers. The solution utilizes unique workflow technology to allow Swisscom to make intelligent value-added decisions about traffic, enhancing the subscriber’s mobile internet and mobile broadband experience.
"724’s Seamless Access ideally fulfills all of our mobile internet and mobile broadband architecture requirements, allows us to efficiently offer new internet services and gives us flexible service orchestration to quickly respond to the evolving market environment," said Markus Habegger, Platform Manager at Swisscom.
In addition to a set of market-defining functionality, Seamless Access delivers the lowest total cost of ownership with the highest performance and reliability which are derived from 724’s patented component-based software architecture and a broad set of inbuilt functionality that requires minimal third party software components. The solution is available on commodity x86 based blade hardware running Linux, which further extends the total cost of ownership advantages available to operators. Designed specifically for the fast-changing world of the mobile internet, Seamless Access workflow technology and component-based architecture allows for an unparalleled degree of flexibility that allows operators to move at the speed of the internet to fully realize the revenue potential from evolving market opportunities.
"Seamless Access, together with its use of a blade and Linux operating environment, also enables Swisscom to significantly lower our cost of ownership," added Habegger. "As we expand to offer higher value internet and broadband services, we are confident we will exceed the high quality and service assurance needs of our customers, as well as keeping pace with their changing needs."
"Swisscom is ideally poised to satisfy the mobile data boom driven by internet centric, multimedia rich devices, greater availability of bandwidth and their subscribers’ desire to always be connected," said John Sims, Chief Executive Officer of 724 Solutions. "As the leading converged service provider in Switzerland, we look forward to continue to work with Swisscom as Seamless Access enables them to tap into new subscriber segments and unbounded revenue potential by making intelligent decisions and injecting value for internet, broadband and beyond."
Seamless Access delivers a multi-service proxy (MSP) based architecture with increased flexibility and system simplicity in a single unified access environment by integrating a variety of services and features which previously have been scattered across a series of network elements including: WAP gateways, mobile internet gateways, caching proxy servers, policy engines, content filtering proxies, content rendering proxies and traffic optimization proxies. Seamless Access’ comprehensive functionality and decision making capabilities dramatically simplify the network topology and ensure the most efficient use of service enablers and network resources. As market and subscriber requirements evolve, customer investment is preserved and speed of innovation is accelerated with the future-proof extensibility of Seamless Access’ component architecture and plug-in service modules.
About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.
About Swisscom
Swisscom is Switzerland’s leading telecoms provider, with 5.4 million mobile customers and around 1.8 million broadband connections. In 2008, the company’s 19,943 employees (full time equivalents) generated revenues of CHF 12.2 billion. Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
Convergence World Awards 2008