724 Solutions

Santa Barbara, CA, (September 10, 2008) - 724 Solutions, a leading provider of next generation mobile data solutions enabling seamless communications in an IP-based world, today announced that DNA Finland, a nationwide carrier in Finland, has deployed 724's Seamless Messaging - MMS Edition to expand DNA's MMS offerings and to enhance DNA's existing MMS messaging services.

724's Seamless Messaging - MMS Edition replaced DNA's existing single purpose MMSC with a next generation MMSC solution that has enabled DNA to launch new application-to-person (A2P) MMS campaigns, like the "Rally Cross" campaign, where subscribers receive MMS updates regarding Rally series race highlights and interviews. 724's Seamless Messaging - MMS Edition supports all types of MMS traffic (person-to-person, application-to-person, person-to-application) from a single platform and the solution's powerful workflow engine uniquely allows DNA to implement intelligent, flexible business rules for their MMS services, including six mobile virtual network operator (MVNO) customers. 724's next generation Seamless Messaging solution also prepares DNA for future integrated IP messaging, such as IMS and other IP messaging domains.

"DNA's innovative market approach requires their infrastructure to be flexible, extensible and ready to quickly deliver new revenue generating services without impacting the end user experience," said John Sims, Chief Executive Officer of 724 Solutions. "724's Seamless Messaging - MMS Edition was selected based upon its agility and flexibility to adapt to the changing requirements associated with future premium messaging services and its underlying industry-leading lowest total cost of ownership."

"DNA is very excited to introduce to its subscribers a menu of premium MMS campaigns and services," said Timo Varsila, Head of Products of DNA Finland. "724's MMS Edition solution was a natural selection for DNA given 724's proven track record of successfully deploying 724's Seamless Access Solution. Time-to-market is very important for us and we look forward to adding to and improving our premium data services experience with more innovative features from 724 Solutions."

Built as a comprehensive next generation MMS solution, 724's Seamless Messaging - MMS Edition optimizes the delivery of all types of MMS traffic to provide a highly performant, reliable, scalable and extensible solution at the lowest total cost of ownership for mobile operators. The solution is capable of scaling from a few hundred thousand subscribers to subscriber bases associated with the largest operators in the world. Additionally, with the powerful workflow engine, the solution provides intelligent, flexible business logic to customize the delivery of all MMS messages to improve the subscriber experience and for mobile operators to grow MMS revenues.

About DNA
DNA Ltd is a telecommunications company providing high-quality, state-of-the-art voice, data, mobile communications and TV services to private citizens, organizations and corporations in Finland. DNA Group launched its operations on 1 July 2007, and its turnover was EUR 534 million in 2007. DNA has more than 2 million customers. DNA Group consists of DNA Finland Ltd, which offers mobile communications and mobile communications network services, DNA Services Ltd, which offers fixed-network voice, broadband and TV services, and DNA Store Ltd, which acts as the firm's distribution channel. Further information at www.dnaoy.fi

About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.

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For more information, contact:

Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com

Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk

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MMS Server Gets Social Networking

by Evan Koblentz, Wireless Week
Seamless Messaging - MMS Edition is designed to help operators increase premium services by connecting multimedia messaging with social networking and other person-to-person communications.

» Read the article.

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Convergence World Awards 2008
724's Seamless Messaging is a finalist in the category of Best Customer Experience Innovation for the Convergence World Awards 2008.