724 Solutions

Santa Barbara, CA, (July 01, 2008) - 724 Solutions, a leading provider of next generation mobile data solutions enabling seamless communications in an IP-based world, today announced the availability of Seamless Messaging - MMS Edition, a solution to expand a mobile operator's MMS offerings to include new multimedia content from premium subscription content, social networking and user generated content.

724's Seamless Messaging - MMS Edition opens up the entire world of multimedia applications to drive new MMS revenue and rich communications. Mobile operators can now allow subscribers to share content via social networking sites with friends, make the mobile channel the preferred channel for subscribers to upload and share user generated content and make the mobile device the point of capture for user generated content. Seamless Messaging - MMS Edition also enables mobile operators to exploit advertising services as part of the MMS channel in order to expand to new business models for messaging services. Seamless Messaging - MMS Edition is a single comprehensive next generation multimedia messaging platform, optimized for all of a mobile operator's MMS services: person-to-person messaging, application based content messaging and rich and fresh subscription-based services.

"Mobile operators now have unbounded possibilities to grow MMS revenues from the vast amount of multimedia applications ideally suited for messaging, such as user generated content for social networking," said Ian Pattison, Chief Technology Officer at 724 Solutions.

724's Seamless Messaging - MMS Edition maximizes the profitability of MMS services for mobile operators by uniquely matching the capital and operating expenditure with the market value of MMS services and provides an intelligent routing capability for least cost routing of MMS messages between carriers. The solution's reliable, scalable and flexible platform has already been providing bulk subscription-based MMS services for Vodafone UK and Swisscom.

"As mobile operators continue expand and differentiate their multimedia messaging services, and as future IP-based messaging and IMS messaging services are deployed, Seamless Messaging - MMS Edition's modular architecture can be easily expanded to include those messaging domains and services," added Pattison.

Built as a comprehensive next generation MMS solution, 724's Seamless Messaging - MMS Edition optimizes the delivery of all types of MMS traffic to provide a highly performant, reliable, scalable and extensible solution at the lowest total cost of ownership for mobile operators. The solution is capable of scaling from a few hundred thousand subscribers to subscriber bases associated with the largest operators in the world. Additionally, with the powerful workflow engine, the solution provides flexible business logic to customize the delivery of all MMS messages to improve the subscriber experience and for mobile operators to grow MMS revenues.

About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.

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For more information, contact:

Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com

Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk

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MMS Server Gets Social Networking

by Evan Koblentz, Wireless Week
Seamless Messaging - MMS Edition is designed to help operators increase premium services by connecting multimedia messaging with social networking and other person-to-person communications.

» Read the article.

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Convergence World Awards 2008
724's Seamless Messaging is a finalist in the category of Best Customer Experience Innovation for the Convergence World Awards 2008.