Globe Telecom Deploys 724 Solutions' Service Management Solution to Grow Premium Content Revenues
Flexible and extensible platform enables Globe's innovation and award winning services
Santa Barbara, CA and Barcelona, Spain (February 12, 2007) - 724 Solutions, a leading provider of next-generation IP-based network and data services, announced that Globe, a leading Philippine mobile operator, deployed 724 Solutions' Service Management solution as Globe's Consolidated Service Platform (CSP) that has been powering their award winning and third party premium content messaging and WAP download services.
Transaction Integrity
Globe initially deployed this solution to achieve 100 percent transaction integrity on content requests for premium SMS and WAP content services from their installed base, comprised of over 14.5 million prepaid and postpaid subscribers. The Service Management solution's flexible workflow capability manages each content request throughout its lifecycle while interfacing with Globe's various network elements, including several Intelligent Network (IN) prepaid and postpaid systems. Utilizing flexible business logic, this solution has allowed Globe to considerably grow their value-added service offerings from their CSP with innovative messaging services such as 'Share a Load', which allows subscribers with sufficient balance to top-up a friend's account over SMS, so their friends with an insufficient prepaid balance can continue enjoying value added services.
"724's Service Management Solution manages the workflow for each premium content transaction from beginning to end, giving Globe's CSP and our content partners confidence about delivery, mediation and accurate revenue reporting," said Mario Domingo, Head of Service Creation at Globe.
Revolutionizing the Process for Third Party Content
Globe's CSP, powered by 724's Service Management Solution, simplifies and automates the process for establishing, integrating and managing relationships with new content providers, thereby eliminating the traditional network integration bottlenecks that normally slow a mobile operator's ability to onboard such revenue-producing premium content sources. As a result, Globe is now supporting over 100 third party content providers that contribute to the over 900 million revenue-producing transactions monthly.
"Globe is at the forefront of innovation in value-added messaging services and has created a thriving data marketplace for their subscribers," said John Sims, Chief Executive Officer of 724 Solutions. "Critical factors such as rapid time-to-market, creating policies for how transactions occur and offering unique services contribute to the dynamic nature of the premium content marketplace in the Philippines and contribute to Globe's success."
"724's Service Management solution revolutionized CSP's process for adding new SMS and MMS premium content services," added Mario Domingo at Globe. "The integration process was simplified and revenue sharing is as easy and flexible as selecting an appropriate business model. 724's impressive dedication to high performance, scalable and extensible systems provides mobile operators, like Globe, unlimited new service opportunities that give us a competitive edge in the premium data services market-the single largest revenue opportunity in the Asia-Pacific wireless market."
About 724's Service Management Solution
This solution standardizes and automates the lifecycle management of premium content services enabling mobile operators and third party content providers to rapidly create, manage, and deliver a rich portfolio of advanced WAP, J2ME, HTTP, MMS, and SMS-based mobile data services. The solution routes traffic and manages transactions between content providers, mobile operators, and subscribers by utilizing a dynamic workflow capability to implement centralized policies on those transactions.
About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.
For more information, contact:
Kelly Lazarus, Director Corporate Communications
Tel: +1 805 884 8306, klazarus@724.com
