Swisscom Mobile selects 724 Solutions' Seamless Access Solution to Offer MMS Services and Internet Browsing
Swisscom Mobile invests in a flexible architecture that enables a more simplified, lower cost of ownership network
Santa Barbara, CA and Barcelona, Spain (February 12, 2007) - 724 Solutions, a leading provider of next-generation IP-based network and data services, today announced that Swisscom Mobile has selected 724's Seamless Access Solution to enable its wireless data service offerings which includes both MMS and Internet access. Swisscom Mobile selected 724's Seamless Access Solution because of its extensible platform and lowest cost of ownership, enabling premium content services today and in the future. Swisscom Mobile is Switzerland's leading telecoms company.
724's Seamless Access Solution is an open and secure, massively scalable, fault-tolerant wireless traffic access gateway. Swisscom Mobile is using it to support its House of Sports MMS campaign, a multi-service promotion providing both summaries and highlights of soccer and ice hockey via real-time MMS messages. Subscribers can sign up for a variety of message options: goals, penalties, red cards and summary highlights that accompany photos and videos. Additionally, Seamless Access Solution will enable Swisscom Mobile's Internet access with surfing options both on and off their portal.
"As competition enters the mobile marketplace from fixed mobile convergence, mobile operators need to simplify their data infrastructure, lower their cost of ownership and deploy flexible solutions to offer blended services," said John Sims, Chief Executive Officer of 724 Solutions, "724's Seamless Access Solution gives Swisscom Mobile the ideal platform to innovate and bring revenue generating premium services to market."
"Our requirements for high availability and throughput were crucial to the success of this project and we are very pleased with the reliability and performance of 724's Seamless Access Solution," said Wolfgang Weber, Chief Technology Officer of Swisscom Mobile. "We believe the lower cost of ownership realized with this platform and its extensibility for new services, will allow us to continue leading the Swiss market with innovative new services."
For more information about 724's Seamless Access Solution or to learn how to simplify or reduce the cost of ownership of your data network, visit 724's booth, number A60 in Hall 2.1 at 3GSM World Congress in Barcelona or visit www.724.com.
About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India.
About Swisscom Mobile
With a market share of 62% of business in force and 69% of new customers in 2005, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In fiscal year 2005, Swisscom Mobile generated net revenue of CHF 4,168 billion and now has more than 4.3 million NATEL subscribers. The company operates a nationwide GSM network (900/1800 MHz), which was enhanced with EDGE in spring of 2005. With HSDPA, Swisscom Mobile is the first network carrier in Switzerland to roll out a turbo network. Launched in February of 2006, it is already about five times faster than a UMTS network. This means its speed is comparable to that of an ADSL connection. Already today, Swisscom Mobile provides coverage of around 90% of the populated area of Switzerland through its UMTS network as well as wireless LAN-Internet access through more than 1000 hotspots.
For more information, contact:
Kelly Lazarus, Director Corporate Communications
Tel: +1 805 884 8306, klazarus@724.com
