724 Solutions and Swisscom Mobile Announce Successful FIFA World Cup 2006 MMS Campaign
Swisscom Mobile deems first of its kind mobile services campaign a success
Santa Barbara, CA (August 7, 2006) - 724 Solutions Inc. (TSX: SVN; Pink Sheets: SVNX), a leading provider of next-generation IP-based network and data services, today announced the success of the Swisscom Mobile FIFA World Cup 2006 mobile service campaign: a multi-service promotion providing both summaries and highlights of World Cup matches or individual team results. The service, powered by 724's X-treme MMS Accelerator (XMA), offered a variety of subscription-based content, available in three languages including German, French, and Italian. Swisscom Mobile, a member of the Vodafone Club of Operators and the leading mobile communications provider in Switzerland, owned the exclusive rights to offer FIFA World Cup content as Switzerland's official mobile video broadcaster.
"Our customers were satisfied with the timely delivery of their messages, especially their goal alarms," said Stefan Kohler, Head of Messaging Domain at Swisscom Mobile. "Also, our customers were pleased with the option to automatically receive pictures or short video clips as part of their subscription. We had very strict requirements for message quality, timely delivery and message volume, and 724's X-treme MMS Accelerator seamlessly enabled the Vodafone live! campaign which covered 64 World Cup matches featuring goals, penalties, red cards and daily updates."
"724's XMA is purposely designed to enable this kind of high capacity, time-sensitive bulk message service and we are thrilled to see another successful campaign especially one associated with one of the world's most exciting and competitive sporting events," says John Sims, Chief Executive Officer at 724 Solutions.
724's XMA is a high performance application to person (A2P) bulk messaging solution, designed to deliver time sensitive multimedia content to large numbers of users in a very short period of time. Based on 724's X-treme Framework, XMA features a unique modular architecture that facilitates scalability, fault tolerance, extensibility and ease of integration.
About 724 Solutions
724 Solutions delivers intelligent any-to-any service message and traffic handling solutions built upon a common carrier-grade architecture that allows mobile network operators and virtual network operators to rapidly deploy flexible and open next generation IP-based network and data services. The company's solutions enable the Unwired Lifestyle™, 724's vision of seamless communication without barriers; a vision of how subscribers will use mobile data services to enhance and enrich their professional and private lives with services relevant to their specific needs, with user communities preserved across generations of technology and with data services as reliable and ubiquitous as voice services. 724 Solutions is a global company headquartered in Santa Barbara, California and with development centers in Canada, Switzerland and India. 724 Solutions is privately owned by Austin Ventures. For more information, visit www.724.com.
About Swisscom Mobile
With a market share of 62% of business in force, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In the fiscal year 2005 Swisscom Mobile generated net revenue of around CHF 4.2 billion and now has some 4.4 million NATEL subscribers. Swisscom Mobile is a public limited company with Swisscom Ltd holding a 75% equity stake and the Vodafone Group Plc the remaining 25%. The company operates several state-of-the-art wireless networks, which are the basis for a comprehensive mobile broadband network that enables high-quality mobile communication services. The innovative character of Swisscom Mobile is reflected in the development of the Mobile Unlimited PC card, which offers an automatic, seamless and fast way to make mobile connections to the Internet. In 2005, Swisscom Mobile won the GSM Award for this innovation.
Cautionary Note Regarding Forward Looking Statements This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements include the statements herein regarding: the services and products that are and will be offered by 724 Solutions, the benefits that businesses and individuals will obtain from these services and products, future demand for these services and products, our future operating performance and our plans and prospects. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including the risk that 724 Solutions will be unable to deploy its solutions and products, the risk that the demand for these solutions and products, or for 2.5G and 3G networks, will not increase as presently anticipated, the risk that general economic conditions will not improve or deteriorate, the risk that 724 Solutions will be unable to retain its key customers, the risk that 724 Solutions will lose business to competitors with greater resources, and other risks described in 724 Solutions' Securities and Exchange Commission filings, including its annual report on Form 10-K and its quarterly reports on Form 10-Q. These risks are also described in 724 Solutions' filings with the Canadian Securities Administrators. 724 Solutions does not undertake any obligation to update this forward-looking information, except as required under applicable law.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
