724 Solutions' X-treme MMS Accelerator Enables Vodafone UK's Data Services
Santa Barbara, CA (December 13, 2004) - 724 Solutions (NASDAQ: SVNX; TSX: SVN), a leading provider of next-generation IP-based network and data services, today announced that the X-treme MMS Accelerator (XMA) is enabling several premium content services for Vodafone UK.
Vodafone UK commercially launched the first XMA based service in August 2004 providing football updates to interested customers. Additionally, XMA enables Vodafone live! UK customers to receive the latest news and stories, weather, entertainment and sports updates whilst out and about.
"We are excited to team up with a leading market innovator like Vodafone UK," said John Sims, 724 Solutions Chief Executive Officer. "XMA uniquely ensures the timely delivery of bulk perishable content, enhancing the value to Vodafone's customers and maximizing data ARPU and service differentiation for Vodafone live!".
724 Solutions' XMA allows Vodafone UK to efficiently expand their capacity for current and future application-to-person (A2P) MMS data services. XMA is the world's first carrier-grade, high performance bulk multimedia messaging gateway used by mobile network operators to effectively deliver large volumes of perishable A2P MMS content. XMA is ideal for operators seeking highly differentiated and customized MMS content.
"Infrastructure optimized for A2P MMS, such as XMA, ensures customer satisfaction and efficient delivery of premium content services," said XJ Wang, Wireless Mobile Technologies at Yankee Group. "We believe A2P MMS will significantly drive the MMS adoption rate."
About 724 Solutions
724 Solutions (NASDAQ: SVNX; TSX: SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, California. For more information, visit www.724.com.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
