724 Solutions' X-treme Alerts Platform to Provide Actionable Alerts to Mobile Operators
Santa Barbara, CA (October 04, 2004) - 724 Solutions (NASDAQ: SVNX; TSX: SVN), a leading provider of next-generation IP-based network and data services, today announced an agreement with Ericsson, the leading telecom supplier, whereby the X-treme Alerts Platform (XAP) will be available as a part of Ericsson's managed services offering of hosted MMS for mobile operators in North America.
The X-treme Alerts Platform is a standards-based actionable alerting platform that allows mobile network operators and content providers a turnkey solution to easily send highly personalized, permission-based SMS or MMS alerts to subscribers. 724's Alerts Platform is incorporated into Ericsson's hosted MMS and managed content offering. Ericsson's hosted offering provides operators a cost-effective means to rapidly deliver new services to their customers and access to premium content through Ericsson's Mobility World initiative, a broad network of content and application providers that supply interesting and innovative content.
"As the market for premium content services continues to grow, actionable alerting will allow mobile operators to further differentiate their MMS offerings and grow data ARPU," said John Sims, Chief Executive Officer of 724 Solutions.
About 724 Solutions
724 Solutions (NASDAQ: SVNX; TSX: SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, California. For more information, visit www.724.com.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
