Cell C South African Mobile Operator to Use 724 Solutions' Multimedia Application Gateway
Santa Barbara, CA (September 13, 2004) - 724 Solutions (NASDAQ: SVNX; TSX: SVN), a leading provider of next-generation IP-based network and data services, today announced that Cell C, the third largest mobile operator in South Africa, is using 724 Solutions' Multimedia Application Gateway (AGW) as part of its multimedia messaging service (MMS) solution. Through 724's OEM agreement, Nokia will provide Cell C with its multimedia messaging service solution, which includes 724's AGW and several other Nokia messaging components. Services will be launched in December 2004.
"724's AGW is furthering the adoption of world-wide MMS usage, enabling growing MMS revenues from applications that are differentiated, convenient and fun," said John Sims, Chief Executive Officer, 724 Solutions. "With the addition of Cell C, 724's X-treme Mobility Suite is now deployed on four continents including North America, Europe, Asia and Africa. As a leader in global wireless innovation, we are focused on providing the best of breed products and solutions that enable mobile network operators to offer the latest premium content to their data subscribers and grow data adoption and revenue per subscriber."
AGW enhances standard multimedia messaging service center (MMSC) deployments with ready-to-deploy revenue generating services that accelerate adoption, reduce churn, stimulate usage, and provide a superior customer experience. AGW offers a number of compelling subscriber applications to achieve the operator benefits outlined above:
- Picture and Video Messaging - Subscribers share pictures, audio, short video clips and albums. Pictures are sent to anyone with an Internet connection including mobile devices and PCs.
- Multimedia Album - Subscribers organize and save memorable content for later viewing and forwarding.
- Multimedia Enhancement - Subscribers manipulate and improve the quality of images with zoom, crop, rotate, and red eye reduction.
- Multimedia Composer - Subscribers use web or wireless applications protocol (WAP) to compose and send MMS messages that include slide shows, audio, and video.
- Operator Gallery - Optionally, subscribers enjoy full access to a library of third party content for MMS message enhancement.
- Email Smart Push - Email users forward incoming emails directly to their mobile phone. Email is presented as an MMS message with content optimized for each device.
- Multimedia Voice Messaging - Subscribers no longer have to call to retrieve voice mail messages; voicemails are instantly delivered via MMS to the their mobile phone. Voice messages are stored and managed locally with simple reply and forwarding options.
AGW also provides a number of important mobile operator features including:
- Legacy Support - Optimized MMS delivery to Legacy handsets.
- Rapid Deployment - User interface technology is designed for easy and complete customization of corporate branding, look, and feel. AGW provides seamless integration with existing MMSCs.
- Robust Support for Device Types - AGW transcoding ensures optimized presentation of multimedia messages for all device types.
- Seamless Integration- AGW is built completely on open standards for all mobile devices and networks.
For more information about 724's AGW, contact 724 Solutions.
About 724 Solutions Inc.
724 Solutions (NASDAQ: SVNX; TSX: SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, California. For more information, visit www.724.com.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
