724 Solutions Launches Powerful Content Provider Toolkit for the Creation of Simple Actionable MMS Alerts
Mobile Operators able to increase revenues by accelerating the adoption of new multimedia services
Santa Barbara, CA (July 14, 2003) - 724 Solutions (NASDAQ: SVNX; TSX: SVN), a leading provider of next-generation IP-based network, applications and data services, today announced a powerful new toolkit that enables mobile operators and content providers to easily create and test multimedia messaging services (MMS) alerts. The MMS Content Provider Toolkit is a unique offering of downloadable design templates that allows content providers to quickly and easily create MMS alerts. The toolkit is part of the latest release of the 724's X-treme MMS Alerts product.
"To be successful, MMS services must offer a proliferation of attractive and relevant multimedia content to consumers," says John Sims, CEO of 724 Solutions. "The 724 MMS Content Provider Toolkit allows all content providers, regardless of their level of technical knowledge, to create and test MMS alerts in the shortest possible timeframe. Then, the core X-treme MMS Alerts product facilitates the delivery of this content to consumers in a highly personalized way. This expanded offering will enable mobile operators to deliver attractive new services to their customers, resulting in higher average revenue per user."
Create, Test, Deploy - Three Easy Steps
The content provider toolkit uses a combination of a web-based tool and a graphical studio wizard tool for an integrated development environment (IDE) to build, test and deploy MMS alerts. The toolkit, branded by mobile operators, will be distributed to their content providers and/or to their own internal development teams, for installation on any ordinary Internet connected workstation PC. The easy-to-use user interface facilitates the alerts creation process. MMS alerts are then tested and/or edited and previewed. Edits are immediately synchronized within the preview screens. The MMS Device Emulator then offers an immediate description of the message size and how the subscriber will receive it. Once the MMS notification has been built and content is complete, the toolkit packages the alert for deployment to a staging or production server.
"MMS will help drive additional revenues for wireless operators and content providers, though the opportunity has its roadblocks," says Linda Barrabee, senior analyst at Yankee Group. "The wireless industry can greatly benefit from solutions which enable operators and their content partners to work more closely together towards delivering MMS solutions. Toolkits like this from 724 Solutions will allow broader delivery of MMS and alerting programs. The operators can focus on offering broader, yet personalized services and the content providers can concentrate on providing relevant, personalized MMS content."
Engaging Content Providers
The toolkit enables special efficiencies that mobile operators use to interact with content providers to quickly and conveniently push rich content to its subscribers. With its personalization features, the toolkit offers the greatest flexibility for alerting and content customization. New applications and services are quickly developed to respond to emerging trends, make special offers, and meet specific customer needs. Personalized actionable messaging can accelerate both usage and adoption.
"The MMS toolkit is a win-win for everyone," says Sims. "Operators and content providers can now have an aggressive MMS alerting strategy. The toolkit offers the most flexibility for creation and deployment of customized actionable alerts. Qualitative and quantitative alerting parameters can be set so end-users are receiving completely personalized and timely MMS alerts."
To learn more about the toolkit and other components of the MMS Alerting Platform, please visit www.724.com to download the latest white paper.
About 724 Solutions Inc.
724 Solutions (NASDAQ: SVNX; TSX: SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in North America, Switzerland and Germany with headquarters in Toronto, Canada. For more information, visit www.724.com.
For more information, contact:
Avichai Levy, VP Marketing Mobixell Networks
Tel: +972 544 666 785
Avichai.levy@mobixell.com
Kirsten Scott and Kim Smith, éclat Marketing
Tel: +44 (0)1276 486000
mobixell@eclat.co.uk
