X-treme Alerts Platform

724 Solutions' X-treme Alerts Platform enables mobile operators to rapidly introduce personalized and customizable actionable alerts. With the flexibility of customized content, actionable alerts can accelerate the adoption of mobile content services and provide a natural bridge from messaging to interactive service and transactions.

724's Alerts Platform permits immediate, time-sensitive notifications to a mobile operator's subscriber base. Mobile operators can leverage both SMS and MMS for generating increased interest and spur subscriber adoption of mobile data services. These transaction-oriented data services will increase average revenue per user (ARPU).

724's Alerts Platform ensures the transaction integrity that is essential to building network value and attracting new services, meeting the long-term market needs of a comprehensive mobile data ecosystem. Developing symbiotic relationships with content providers is key to market acceptance of multimedia messaging and imaging. The platform's deployment serves to speed the messaging evolution from person-to-person (P2P) messaging to richer media from a variety of sources.

Enhance Content Provider Offerings

724's Alerts Platform creates a unique opportunity for mobile operators to leverage content provider relationships to transform its traditional short message service (SMS) and multimedia messaging services (MMS) which incorporates audio, video, graphics and other rich content into enhanced personalized services. With SMS and MMS alerts, content providers can push both media rich and plain text messages along with customized messages. Perishable, on the fly content can be developed, pushed and can even include an immediate call-to-action.

Increase ARPU

Actionable alerts over multiple channels will drive the adoption of mobile date services across mobile networks and increases average revenue per user (ARPU). Customized messaging that includes specific action opportunities to request further information, complete a purchase or conduct a download will increase revenue streams. Because actionable alerts require deeper and more frequent interactions, subscribers will increase both MMS and SMS traffic and usage.

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