Multimedia Application Gateway

Multimedia messaging services are a growing segment of mobile data services offered by mobile network operators to drive data ARPU. Mobile operators looking for increased revenue, attractive services and product differentiation consider 724's Multimedia Application Gateway (AGW) to be a welcome addition to their multimedia messaging infrastructure. AGW accelerates adoption of Multimedia Messaging Services (MMS) by providing new services that increase subscriber satisfaction, stimulate usage and reduce churn. AGW enables a seamless connection between different networks and technologies, and offers network-agnostic, mass-market services.

The Application Gateway (AGW) is a multimedia service platform that enhances multimedia messaging with ready-to-deploy revenue generating services to provide an integrated, complementary value for mobile operators and subscribers. The AGW provides several services that extend the reach of MMS:

• Picture and Video Messaging - Subscribers share pictures, audio, short video clips and albums. Pictures are sent to anyone with an Internet connection including mobile devices and PCs.
• Multimedia Album - Subscribers organize and save memorable content for later viewing and forwarding.
• Multimedia Enhancement - Subscribers manipulate and improve the quality of images with zoom, crop, rotate, and red eye reduction.
• Multimedia Composer - Subscribers use web or wireless applications protocol (WAP) to compose and send MMS messages that include slide shows, audio, and video.
• Operator Gallery - Optionally, subscribers enjoy full access to a library of third party content for MMS message enhancement.
• Email Smart Push - Email users forward incoming emails directly to their mobile phone. Email is presented as an MMS message with content optimized for each device.
• Multimedia Voice Messaging - Subscribers no longer have to call to retrieve voice mail messages; voicemails are instantly delivered via MMS to the their mobile phone. Voice messages are stored and managed locally with simple reply and forwarding options.

Several important mobile operator features include:

• Legacy Support - Optimized MMS delivery to Legacy (non-MMS capable) handsets.
• Rapid Deployment - User interface technology is designed for easy and complete customization of corporate branding, look, and feel. AGW provides seamless integration with existing MMSCs.
• Robust Support for Device Types - AGW transcoding ensures optimized presentation of multimedia messages for all device types.
• Seamless Integration - AGW is built completely on open standards for all mobile devices and networks.

To view a selected sample of AGW customers, click here.

For additional information, please submit your request here.